The Rockstar CMO F'in' Marketing Podcast
The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".

Recent Episodes

May 28, 2025

The Rockstar CMO Studio: Being the Voice of the Market

Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.
May 24, 2025

The Rose & Rockstar: Epissedomology

This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to epistemology.
May 21, 2025

The Rockstar CMO Studio: The Post Sale CMO

Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy - the CMO's Perspective.”
May 17, 2025

The Rose & Rockstar: Short Measures and Podcast Lessons

This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.
May 14, 2025

Rockstar CMO Studio: The Soft Stuff is the Hard Stuff

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff rig...
May 10, 2025

The Rose & Rockstar: Controversy and Connection

This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

Reviews

"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the mark…"

ASmithcalledKeith | March 15, 2022

Ian's laugh is infectious and his insights are top notch

"Ian knows his stuff hands down. His guests are on point and his jolly nature makes this show so much fun to listen to."

DigitalMarketingDive | Jan. 7, 2023