The Rockstar CMO F'in' Marketing Podcast
The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".

Recent Episodes

June 28, 2025

The Rose and Rockstar: Educating the LLMs

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.
June 25, 2025

Rockstar CMO Studio: Budget Benchmarking

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
June 21, 2025

The Rose & Rockstar: The From Line

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
June 18, 2025

Rockstar CMO Studio: What say you Simon?

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
June 14, 2025

The Rose & Rockstar: AI is Fiiiiiine

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
June 11, 2025

The Rockstar CMO Studio: 5 F'in' Event Tips

Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.

Reviews

"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the mark…"

ASmithcalledKeith | March 15, 2022

Ian's laugh is infectious and his insights are top notch

"Ian knows his stuff hands down. His guests are on point and his jolly nature makes this show so much fun to listen to."

DigitalMarketingDive | Jan. 7, 2023