Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".
Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.
Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..
This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.
This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.
This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.
Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.