The Rockstar CMO F'in' Marketing Podcast
Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".
Recent Episodes
The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Epis…
This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
The Just Robert and CMW Episode
This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
The Giving a Shit About B2B Marketing with Cathy and Robert Episode
This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
Special Episode - Business Podcasting - Eavesdropping on Keith Smith…
A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Ep…
This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts