The Rockstar CMO F'in' Marketing Podcast
Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".
Recent Episodes
The Rockstar CMO Studio: Aligning Budget and Channels
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
The Rose & Rockstar: Connecting through Nostalgia and Tribes
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy M…
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
The Dennis on Community and Robert is Moving Slow and Fixing Stuff Ep…
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts