The Rockstar CMO F'in' Marketing Podcast
Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".
Recent Episodes
The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Ep…
This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
The Cathy Does Conferences, and Robert Doesn't do the Obvious Episode
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
The Shiny Things, Smart Strategies, and Marketers That Say "Meh" Epis…
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
The 5 Sales Strategies that Disrupt Marketing and Storytellers over a…
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
The Marketing for Realignment and Gating over a Cocktail Episode
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts