The Rockstar CMO F'in' Marketing Podcast
Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".
Recent Episodes
The 5 D’s of Personas and Valuable Friction Episode
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
The Five Sales Enablement Things and Valuable Friction Episode
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts