The Rockstar CMO F'in' Marketing Podcast
The Rockstar CMO F'in' Marketing Podcast

The Rockstar CMO F'in' Marketing Podcast

Host Ian Truscott is a techie turned CMO. While he says he's no rockstar, in this weekly podcast, he chats to the true rockstars, his chums Jeff Clark and Robert Rose, plus special guests who share a wide range of practical experience and advice that they call marketing street knowledge, It's a show that Jason Falls described as a "variety show for marketers".

Recent Episodes

May 7, 2025

The Rockstar CMO Studio: Cathy’s Take on 90 Days

This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader's first 90 days.
May 3, 2025

The Rose & Rockstar: Gartner’s Digital Detox Prediction

This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
May 1, 2025

The Rockstar CMO Studio: First 90 Days in The Machine

Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals - The Machine.
April 26, 2025

The Rose & Rockstar: Slowing Down the Vibe

This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
April 23, 2025

The Rockstar CMO Studio: First 90 Days of the Campaign

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
April 19, 2025

The Rose & Rockstar: The Google Does Not Abide

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.

Reviews

"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the mark…"

ASmithcalledKeith | March 15, 2022

Ian's laugh is infectious and his insights are top notch

"Ian knows his stuff hands down. His guests are on point and his jolly nature makes this show so much fun to listen to."

DigitalMarketingDive | Jan. 7, 2023