#105: The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope in the Pool with Robert Rose Episode
Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story.
Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation, Kerry has more than 25 years of experience in B2B demand generation and management. His experience spans a broad array of industries and markets, and he is considered a thought leader in designing and implementing demand marketing processes, technologies, and teams.
Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert shares what we can learn from the pope in the pool story from screenwriting.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Kerry Cunningham on LinkedIn and Twitter
- Robert Rose on Twitter and LinkedIn
The mentions:
- The Greatest Sales Deck I’ve Ever Seen - Andy Raskin
- Matthew Woodget - GoNarrative
- The 6Sense website
- A Deep Dive into the Dark Funnel by Kerry Cunningham
- Kerry Cunningham's work at Forrester | SiriusDecisions
- The Pope In The Pool Story - Robert writing on Medium
- Robert's The Content Advisory Blog
- Robert's podcast with Joe Pulizzi - This Old Marketing
- Robert's new series on YouTube with the Content Marketing Institute
The music:
- Piano Music is by Johnny Easton, shared under a creative commons license
- Stienski & Mass Media - We'll be right back on YouTube
- Tell Me Something Good by Rufus and Chakka Khan - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts