Season 1

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

This week, Jeff and Ian share some practical advice on measuring brand awareness.

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

This week, Cathy joins Ian in the studio for a chat about organizing teams

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization