Season 1

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls

This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.

This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.

Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.

Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.

Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.

Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.

This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.

This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.

This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.

This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.

This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.

This week Ian shares a book chapter, and Robert has some tips to refresh your content.

This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.

This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.