Season 1

This week, Jeff and Ian share some practical advice on measuring brand awareness.

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

This week, Cathy joins Ian in the studio for a chat about organizing teams

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls

This week Jeff shares his 5 Fundamentals of Buyers' Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.

This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.

Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.