Rockstar CMO FM #24 Personal Brand, The Punk is Back and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail.
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Recently Mark Schaefer shared an article "How I was saved by my personal brand" that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand.
Which inspired this week's pick from the Rockstar CMO virtual pages "Post-pandemic personal branding: Turn it up to eleven" by Jane Scandurra, from The Club Classics Volume 1 Issue. In which she writes about the importance of maintaining our personal brands that includes three tips for not being "out of sight and out of mind" while we are all working remotely. Very worth a read .
This week's interview is part two of the conversation from last week with Phil Lewis, the MD, founder & Principal at Corporate Punk described as a management consultancy that isn't. They continue to chat about the role of the CMO and why CMO's are often overlooked for the top job as CEO.
Ian then starts his weekend in the virtual Rockstar CMO bar with his content marketing guru Robert Rose as they transport you to a faraway place and one marketing thought to finish the week. Robert is zoomed out and this week they talk about the transition of events to virtual and what's next?
Enjoy!
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Links referred to in the show:
- Ian Truscott on Twitter
- Rockstar CMO
- How I was saved by my personal brand - Mark Schaefer
- Post-pandemic personal branding: Turn it up to eleven - Jane Scandurra
- Phil Lewis on LinkedIn
- Corporate Punk
- Robert Rose at The Content Advisory
- The Weekly Wrap Podcast
- #FridayConcoction
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The wonderful Piano Music is by Johnny Easton shared under creative commons license
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts