Rockstar CMO FM #8 - Backstage with Jenni Young
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit, a contactless payment platform.
Jenni shares her journey from auditor to Fintech marketing leader, via the PR world of Ab Fab (Absolutely Fabulous - and, if you are familiar with this UK sitcom, no Jenni would not be drawn on whether she was Patsy or Eddy!).
Ian digs a little deeper into the Backstage Q&A conversation they had in one of the early issues of Rockstar CMO. We learn why her motto when taking up a new marketing gig is to "listen, listen, listen", her tips for staying sane in lockdown, and what she would chuck into the Rockstar CMO Swimming Pool (you might be surprised by that one).
Enjoy!
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts