The Rose & Rockstar: Are Corporate Websites Dead?
This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.
This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.
They discuss:
- What is cachaça?
- How corporate websites need to evolve, not die
- How technology and SEO have driven the web experience
- A future with AI creating sites on the fly
- Brand control over content presentation is diminishing
- A nostalgic view of past web experiences like Flash
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
- Cachaça - Wikipedia
- Maybe we should write an obituary for the website - Substack article by Carrie Liken
- This Old Marketing podcast
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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