The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall. 

In the Rockstar CMO virtual bar, Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week with Ian, and they discuss content and owned media and maybe a bit about the Dallas Cowboys.

Enjoy!

—

The people:

• Ian Truscott on LinkedIn and Threads
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

• Robert’s firm: The Content Advisory
• Robert’s book website: Content Marketing Strategy
• Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Do I Do by Stevie Wonder - on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices