The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode
This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.
This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national public warning software solutions.
As you’ll hear, David has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies, including Microsoft, SAP Concur, F5, and now Everbridge and is passionate about building and leading ground-breaking, purpose-driven teams that focus on innovation.
David is also an Executive Professor of Marketing in Technology at Texas A&M University, where he shares his insights and expertise with students who aspire to pursue careers in technology.
They discuss his career, what inspired him to choose marketing, his advice on building teams, his work with his students and his excellent suggestion for our portal to marketing hell, the Rockstar CMO Swimming Pool.
Following that splendid conversation, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, to discuss what's on his marketing mind over a cocktail, and this week it's rules and metrics.
Enjoy!
The people:
- Ian Truscott on LinkedIn and Threads
- David Alexander on LinkedIn
- Robert Rose on LinkedIn and Threads
As mentioned in this week’s episode:
- Everbridge
- Texas A&M University
- User Testing product David recommends
- Robert’s company: The Content Advisory
- Robert’s book website: Content Marketing Strategy
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Planet Caravan by Pantera on YouTube
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts