The Big Payback of Marketing ROI and the Demise of Twitter Episode

In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by.

Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, where we should whisk the virtual bar away to and a topic for the week. This week our cocktail conversation laments the end end to organic social, and specifically Twitter. Robert shares some analysis he's done at the Content Marketing Institute following their Content Marketing World event and how social engagement has changed.

Enjoy!

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The people:

• Ian Truscott on LinkedIn and Threads
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

As mentioned in this week’s episode:

• Robert’s company: The Content Advisory
• Robert's book website: Content Marketing Strategy

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Payback by James Brownon YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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