The Educational Content and Getting Creative over a Kansas City Cocktail Episode
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing.
Inspired by an interview on the Pro Serv podcast by Collective24, Jeff shares the experience of Andrea Fryer at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model.
Jeff and Ian then apply the 5 F’in’ Marketing Fundamentals to this strategy and discuss each step to education content marketing; the Masterplan, Knowledge, Story, Campaign and Machine.
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who, over a Superbowl cocktail, shares his advice on freeing up your marketing team to get more creative.
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Ian’s post on educational content marketing: Stop Me If You’ve Heard This One Before
// Interview with Andrea Fryrear on the Pro Serv by Collective24 podcast
// SparkToro product for understanding relevant education topics
// Robert’s firm: The Content Advisory
// The Content Advisory Get Ready to Get Ready for AI Webinar
// Robert's podcast with Joe Pulizzi: This Old Marketing
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
// School of Rock, by the cast of The School of Rock - on YouTube
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts