The F'in' Campaign Fundamentals, a drop of Vermouth with Jill Jago and Organising Content with a Cocktail Episode
This week Jeff Clark shares his 5 F'in' Fundamentals for B2B Campaigns, we go backstage with co-founder of Vermouth Beauty Jill Jago and Robert Rose is in our virtual the bar talking about organising our content.
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning.
Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes possible. After three decades in the design industry, Jill is now focusing on growing her own sustainable beauty company as the co-founder of Vermouth.
In this fun conversation, Jill shares the story behind founding Vermouth, her career journey and some great advice for startup marketers.
And the Ian winds down the week with a cocktail in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory shares a great cocktail recipe and some sage advice for organizing content, asking Are You Optimizing Content for a Library or a Network?
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Jill Jago on LinkedIn
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- Vermouth Beauty - on their website, Instagram and Facebook
- The Rockstar CMO Swimming Pool
- Robert’s article - Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference
- Robert’s Experience Advisors Community
- Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- All I do is win by DJ Khalend – on YouTube
- Drink by Alestorm (the pirate rock!) - on YouTube
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts