Nov. 23, 2024

The Five Sales Enablement Things and Valuable Friction Episode

The Five Sales Enablement Things and Valuable Friction Episode

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. 


Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:


  1. Buyer Needs Analysis
  2. Market Intelligence
  3. Story Telling
  4. Sales Tools
  5. Technology


Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction. 



Enjoy!


The Links


The people on LinkedIn:


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


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