Oct. 19, 2024

The Giving a Shit About B2B Marketing with Cathy and Robert Episode

The Giving a Shit About B2B Marketing with Cathy and Robert Episode

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI.


  1. Adobe Max focuses on creativity and the use of AI tools.
  2. AI can enhance creative processes but should not replace human creativity.
  3. Efficiency in marketing can lead to mediocrity if not balanced with creativity.
  4. Marketers often fall into the quantitative trap, prioritizing quantity over quality.
  5. Continuous learning and experimentation are essential for innovation.
  6. Frameworks like Lean and Six Sigma can improve marketing processes.
  7. Communication skills have declined, especially in remote settings.


Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing.


Enjoy!


The Links


The people 


Mentioned in this week’s episode:


Rockstar CMO:


Track List:


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