The Jeff's 5 Fundamentals of Marketing Ops, Matt Bailey on Hiring and Robert Chats Without Robot Assistance in the Bar Episode
This week Jeff Clack shares his 5 Fundamentals of Marketing Operations, Matt Bailey returns to talk about marketing skills and hiring and Robert Rose is in the bar wondering is a robot will take his job.
This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director Jeff Clark shares his 5 F'in' Marketing Operations fundamentals, sharing with host Ian Truscott the five foundational functions of a marketing operations team.
Matt Bailey, the founder of Sitelogic returns. After over a decade in digital marketing, Matt founded SiteLogic in 2006, originally as a digital marketing services agency, but pivoted to training in 2015, and now teaches digital marketing to the world’s biggest brands including Microsoft, HP, Comcast, Target and Nationwide and his work is used at several US universities, including Duke, Purdue and Rutgers, he’s the author of 3 books and as you’ll hear hosts his own podcast Endless Coffee Cup.
Matt and Ian catch up to discuss marketing skills, training, hiring, and creating goals and reports.
Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who addresses the popular refrain that artificial content creators are taking our jobs.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Matt Bailey on LinkedIn, Twitter and at SiteLogic
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- Matt Bailey on episode 148
- Matt Bailey’s Endless Coffee Cup Podcast
- Robert’s Experience Advisors Community
- Robert’s Newsletter on LinkedIn
- Robert’s podcast with Joe Pulizzi This Old Marketing
- More from Robert on the topic in the Content Marketing Institute blog
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Jigsaw Falling into Place by Radiohead - on YouTube
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts