The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss?
This week’s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovation, I’ve known Misia for a decade she is my go-to expert on such things.
Misia is a successful entrepreneur and was one of the early adopters of gaining insight through social data, helping organizations become data-led – since the dawn of these platforms – when her researcher instincts were quickly alerted to the value of what we are all sharing.
Misia has advised them all, from big corporates to non-profits, and has a career built on studying the trends we see playing out in the media today and today she shares her insight into how to measure content marketing.
My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, feeling neighborly over a cocktail and we discuss measurement and some new research from the Content Marketing Institute.
Hope you enjoy this episode, and, please visit these links:
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Misia Tramp on LinkedIn, Twitter, and at Metia
- Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
- The marketing orchestration Twitter thread that inspired the chat with Jeff
- A Content Resonance System case study with Microsoft
- David Allison's book on Valuegraphics: We Are All The Same Age Now
- Latest Content Strategy research by the Content Marketing Institute
- Robert's This Old Marketing Podcast
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
- Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
Jeff Clark
Rockstar CMO Advisor
Jeff Clark is a creative marketing executive with over 30 years of experience running corporate and product marketing teams at profitable, enterprise software companies and small start-ups.
Most recently, he was the principal analyst for Marketing Operations at Forrester SiriusDecisions, where he helped clients to improve planning and execution processes, including the adoption of integrated campaign strategies, martech optimization, and agile marketing to better align teams and improve outcomes.
Robert Rose
Chief Troublemaker, The Content Advisory
For more than 25 years, Robert has helped enterprise marketing leaders tell their brand’s story more effectively through digital media. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. In this capacity, he has advised these business leaders on how to optimize marketing operations to build experiences that customers fall in love with.
His focus is on helping build and implements operational excellence for the people, process, and technologies of strategic enterprise content. He’s provided strategic advice and counsel for global brands such as Salesforce, Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. His firm, The Content Advisory, is the exclusive education and consulting group for The Content Marketing Institute.
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts