The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people
This week Jeff Clark (our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester) is back in the Marketing Studio, and Jeff and Ian discuss OKR (Objectives and Key Results), a methodology for aligning marketing with the business.
Ian then goes backstage with Yash Chavan, Founder of SARAL, a tool that makes finding, managing, and monetizing influencers simple for consumer brands. Yash is a marketer at heart but an engineer by training. After starting his career in sales, he started a marketing agency that helped many brands and software companies get to their first million in annual revenue. With SARAL, Yash has been exploring the world of influence-driven marketing and has worked with over 5000 influencers.
Ian and Yash discuss his career, entrepreneurship and the role of influence in the marketing mix for all companies, not just big consumer brands and how to engage smaller influencers.
Finally, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail, shares some advice on the importance of process and the mix of content people and process people.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Yash Chavan on LinkedIn, Twitter and his company SARAL
- Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
- Jeff Clark's article on OKRs on the Rockstar CMO Street Knowledge Blog
- Steve Jobs article in Inc Magazine - Best Employees Focus on Content
- David Mitchell on Would I Lie to You and his philosophy on being noteworthy
- Robert’s Newsletter on LinkedIn
- Robert's podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Union by The Black Eyed Peas on YouTube
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts