The Personal Branding for Execs, Assemblage by Emmanuel Probst and a Cocktail with Dr Seuss Episode
This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand for your executives. Why you should and how to do it.
Ian then goes backstage with Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos, he’s also an adjunct professor at the University of California, where he teaches Consumer Market Research, and he’s a Wall Street Journal and USA Today best-selling author.
Emmanuel has an MBA in Marketing, a Doctorate in Consumer Psychology and over 17 years of market research and marketing experience. And he shares this experience in his new book, Assemblage – The Art and Science of Brand Transformation, which he discusses with Ian as well as marketing education, brand purpose and his fascinating career.
Finally, Ian joins Robert Rose, Chief Troublemaker at The Content Advsory to be transported away in the Rockstar CMO virtual bar, where Robert shares a lesson from Dr Seuss on how we should think about the rise of artificial intelligence engines creating content.
Enjoy!
The Links
The people:
- Ian Truscott on LinkedIn and Twitter
- Jeff Clark on LinkedIn and Twitter
- Emmanuel Probst, on LinkedIn, Twitter and his website
- Robert Rose on LinkedIn and his website
As mentioned in this week’s episode:
- Super Bowl Commercial: Workday - Rockstar (2023)
- Emmanual's book - Assemblage
- The Content Advisory
- Robert's Newsletter on LinkedIn
- Robert’s Podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
- The Beat Newsletter
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- Piano Music is by Johnny Easton, shared under a creative commons license
- We’ll be right back by Stienski & Mass Media – on YouTube
- Counting Stars by OneRepublic on Spotify
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts