The Predictions Pick, Revealing the De-Positioning Secret and Writing with Robots Episode

As we close out 2022 it's predictions season and this week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester who shares four predictions that have caught his eye from Forrester, Gartner and Marketing Insider Group.

Ian then goes backstage with Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who we originally met in episode 137. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy’s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. As Todd shares, he has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market. As promised, when he was on the show last time, Ian and Todd dive a bit more into this, de-postioning and discuss an article he recently published on Branding Mag.

Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought about artificial intelligence writing content and his experiments with ChatGPT that he shared in an article for the Content Marketing Institute.

Enjoy!

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The Links:

(If the website or podcast app syndicating this content doesn't display the links - please visit: https://rockstarcmo.com, or find us at Spotify, Apple, and all good podcasting apps)

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Todd Irwin on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

• It’s time to Measure Customer Health for Your Executive Dashboard - Ross Graber, Forrester 
• 21 Marketing Trends You Need to Know For 2023 - Michael Brenner, Marketing Insider Group
• Gartner Identifies Top Trends to Impact CMOs in 2023 - Gartner Press Release
• Predictions 2023 - Forrester (PDF)
• Todd's agency - Fazer
• De-Positioning: The Secret Brand Strategy Apple and Starbucks Won’t Tell You About - Todd Irwin, Brandingmag
• Purpose Should Be a Business Imperative, Not an Agency Awards Strategy - David Baldwin, Brandingmag
• ChatGPT: The Future of AI in Content Is in Your Hands - Robert Rose, Content Marketing Institute
• Experience Advisors Mastodon 
• The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• 19-2000 by Gorillaz on Spotify

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

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