Feb. 19, 2025

The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference

The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference

This week, Jeff and Ian share some practical advice on measuring brand awareness.

This week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:


  • The Value of Brand in B2B Measurement
  • Understanding Brand Awareness
  • Perception: What Do Customers Think?
  • Preference: Measuring Customer Loyalty
  • Operationalizing Brand Metrics
  • The Cumulative Effect of Marketing Strategies


As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!



The Links


The people:


Mentioned this week


Rockstar CMO:


Track List:


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