The Rockstar CMO Studio: Cathy, Fields, and Meadows
This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients.
Some talking points from this week:
- Companies often confuse translation and localization
- The stats that show the benefits of good localization
- Local knowledge is vital for cultural awareness
- Content strategies often fall apart when treated as an afterthought
- Localization impact on UX and creative
- AI and technology alone cannot solve localization challenges.
- A catch-up on Adobe Summit and their focus on AI
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
—
The Links
The people:
Mentioned this week:
- Seventh Bear
- Cathy and Robert’s fortnightly video thingy - Bear in Mind
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
