March 26, 2025

The Rockstar CMO Studio: First 90 Days of Knowledge

The Rockstar CMO Studio: First 90 Days of Knowledge

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation.


In this discussion, they cover:

  • Recap on the 5 B2B F’in’ Marketing Fundamentals 
  • The STARS model and market and category analysis 
  • Customer insights and understanding the ideal customer profile
  • Effective communication
  • Assessing success and identifying areas for improvement
  • Collaboration with sales and other departments 


As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!



The Links


The people:


Mentioned this week:


Rockstar CMO:


Track List:

  • We’ll be right back by Stienski & Mass Media on YouTube


You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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