The Rockstar CMO Studio: First 90 Days of the Campaign
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.
This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.
The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns.
Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process:
- Focus on a customer need
- Determine business goals
- Create the campaign team
- Align the tactic mix to the buyers’ journey
- Determining ROI (budget and outcomes)
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
- Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals
- Get Your Buyers AMPED with our Customer Journey - Rockstar CMO
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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