April 9, 2025
The Rockstar CMO Studio: Going Nuts for a Masterplan
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts.
Some talking points from this week:
- Aligning marketing with business objectives and defining measurable goals and OKRs
- Assessing dependencies and evaluating the tech stack
- Balancing short-term wins with long-term strategy
- Adapting your master plan
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
- Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals
- Why aren't peanuts, pecans, and almonds real nuts?
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
- Diana Brown & Barrie K Sharpe - The Masterplan
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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