The Rockstar CMO Studio: Making the Dream Work with Cathy

This week, Cathy joins Ian in the studio for a chat about organizing teams
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:
- The Importance of teamwork in marketing
- Understanding team dynamics and collaboration
- The concept of “the collaboration edge”
- Measuring success and shared purpose
- The dreaded “breaking the silos”
- Understanding organizational goals and OKRs
- Diagnosing and addressing organizational challenges
- The 3 C’s - Clarity, Connection, and Cadence
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
- Ian Truscott on LinkedIn and Bluesky
- Cathy McKnight on LinkedIn and at Seventh Bear
Mentioned this week
- Seventh Bear Webinars
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
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