The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode
This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand's Voice.
Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice.
Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi.
Robert shares some excellent examples of great content marketing, how content marketing is now becoming just marketing and how you execute your company's content marketing strategy is a differentiator, not just the content and the top things one should take from the book, including the confidence to make the models your own.
Great chat, splendid book, but don't take our word for it:
"Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University.
The Links
The people:
As mentioned in this week’s episode:
- The Marketing Book Podcast
- Robert’s company: The Content Advisory
- Content Marketing Strategy website
- Managing Content Marketing - by Robert Rose & Joe Pulizzi
- Content Marketing World
- The Content Advisory Blog
Rockstar CMO:
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all show notes: Rockstar CMO FM
Track List:
- We’ll be right back by Stienski & Mass Media – on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
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Reviews
"Ian is both a CMO and a student of marketing. Ever curious, he dives deep into the biggest issues facing CMOs and believes that B2B marketing can be so much better than it typically is. He also knows how to butter up his guests in a way that makes them feel appreciated and even more committed to sharing useful knowledge."- Drew Neisser - Chief Marketing Renegade
"We had a lot of fun talking with Ian Truscott on the Rockstar CMO podcast this week. Think you'll enjoy Ian's great style! Thank fuck for another not boring marketing podcast!"- Tweet from guests @RobandKennedy
"Ian really knows his stuff when it comes to modern marketing tech and techniques. His 'gang' of Jeff Clark and Robert Rose make the show a must-listen-to if you want to get a great view over the marketing landscape." - ASmithcalledKeith via Apple Podcasts