March 29, 2025

The Rose & Rockstar: Ignoring Mark Twain

The Rose & Rockstar: Ignoring Mark Twain

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 


This week, ignoring the advice of Mark Twain to never discuss politics or religion in polite company, the chaps tackle brands navigating the politicization of everything. 


They discuss:

  • Brands must navigate the politicization of just about eveything
  • Aligning with political figures can risk brand identity
  • Examples of brands that have tripped over this
  • Employees should have guidelines for personal social media 
  • Brands need to define and stick to an authentic stance


Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.


Enjoy!



The Links


The people:


Mentioned this week



Rockstar CMO:


Track List:


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