The Rose & Rockstar: The Google Does Not Abide

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing.

The main points from the bar this week:

• AI is changing the way search engines operate, impacting content creators
• Search results are cluttered with AI-generated content and ads
• Content creators are frustrated with the decline in organic search traffic
• The future of search may involve more AI integration and fewer traditional interfaces
• Content must be structured for both AI and human consumption.

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Robert’s Breakfast Club inspired cartoon about tariffs on Bluesky 
• Article on Bloomberg - Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’
• Robert’s podcast - This Old Marketing
• Robert’s regular series on Content Marketing Institute

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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