The Rose & Rockstar: Writing a Marketing Book

In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert’s brains on his process as an author of a series of marketing books. 

They discuss:

• Cocktail of the week: The Mayan Michelada
• Robert’s writing process
• Answering big questions and having a hypothesis
• The importance of feedback, editing, and refining 
• Commitment and discipline in writing
• Connecting with the audience
• The role of editors

As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Books by Robert
• Alison Jones, writing coach and courses

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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