#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.

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We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall.

Ian interviews Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.

As you’ll hear, Anita has had a fascinating career, as a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.

And finally, Ian retires to the Rockstar CMO virtual bar. He joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals.

Enjoy!


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Links

• Rockstar CMO on the web, Twitter, and LinkedIn
• Jeff Clark on LinkedIn and Twitter
• Rockstar CMO Advisors 
• Interview with Grant Johnson, CMO of Emburse
• Anita Brearton on LinkedIn and Twitter, her company CabinetM and LibraryM
• Robert Rose at  The Content Advisory, on Twitter and LinkedIn 
• The #FridayConcoction
• The Rockstar CMO FM previous episodes and show notes

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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