Episodes

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.

This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.

This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.

This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.

This week, Jeff and Ian share some practical advice on measuring brand awareness.

On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.

This week, Cathy joins Ian in the studio for a chat about organizing teams

Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.