The Rockstar CMO F'in' Marketing Podcast

Episodes

April 23, 2025

The Rockstar CMO Studio: First 90 Days of the Campaign

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental - The Campaign.

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April 19, 2025

The Rose & Rockstar: The Google Does Not Abide

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.

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April 16, 2025

The Rockstar CMO Studio: First 90 Days of the Story

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental - The Story.

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April 12, 2025

The Rose & Rockstar: It’s Called Marketing

This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.

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April 9, 2025

The Rockstar CMO Studio: Going Nuts for a Masterplan

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.

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April 5, 2025

The Rose & Rockstar: Artificially Intelligent

This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.

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April 3, 2025

The Rockstar CMO Studio: Cathy, Fields, and Meadows

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

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March 29, 2025

The Rose & Rockstar: Ignoring Mark Twain

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

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March 26, 2025

The Rockstar CMO Studio: First 90 Days of Knowledge

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

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March 22, 2025

The Rose & Rockstar: Are Corporate Websites Dead?

This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.

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March 19, 2025

The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)

This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.

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March 15, 2025

The Rose & Rockstar: Content, Charisma & Community

This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.

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March 12, 2025

The Rockstar CMO Studio: Cathy Comms Chat

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

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March 8, 2025

The Rose & Rockstar: Gated Communities

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.

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March 6, 2025

The Rockstar CMO Studio: Awareness SNAFUs

This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.

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March 1, 2025

The Rose & Rockstar: Just Say No!

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.

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Feb. 27, 2025

The Rockstar CMO Studio: Thomas Peham, GEO and Otterly

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

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Feb. 22, 2025

The Rose & Rockstar: To Gate or Not to Gate?

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.

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Feb. 19, 2025

The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference

This week, Jeff and Ian share some practical advice on measuring brand awareness.

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Feb. 15, 2025

The Rose & Rockstar: Is Marketing Getting Harder?

On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?

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Feb. 12, 2025

The Rockstar CMO Studio: Broken B2B Measurement

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

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Feb. 8, 2025

The Rose & Rockstar: Back on the Book

Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.

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Feb. 5, 2025

The Rockstar CMO Studio: Making the Dream Work with Cathy

This week, Cathy joins Ian in the studio for a chat about organizing teams

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Feb. 1, 2025

The Rose & Rockstar: Writing a Marketing Book

Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

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