Episodes

This week, Jeff and Ian share some practical advice on measuring brand awareness.

On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.

This week, Cathy joins Ian in the studio for a chat about organizing teams

Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.