The Rockstar CMO F'in' Marketing Podcast

Episodes

March 29, 2025

The Rose & Rockstar: Ignoring Mark Twain

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

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March 26, 2025

The Rockstar CMO Studio: First 90 Days of Knowledge

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

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March 22, 2025

The Rose & Rockstar: Are Corporate Websites Dead?

This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.

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March 19, 2025

The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)

This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.

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March 15, 2025

The Rose & Rockstar: Content, Charisma & Community

This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.

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March 12, 2025

The Rockstar CMO Studio: Cathy Comms Chat

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

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March 8, 2025

The Rose & Rockstar: Gated Communities

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.

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March 6, 2025

The Rockstar CMO Studio: Awareness SNAFUs

This week, Jeff and Ian discuss the AMPED buyer's journey and the challenges buyers see during the awareness phase.

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March 1, 2025

The Rose & Rockstar: Just Say No!

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.

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Feb. 27, 2025

The Rockstar CMO Studio: Thomas Peham, GEO and Otterly

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

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Feb. 22, 2025

The Rose & Rockstar: To Gate or Not to Gate?

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question - to gate or not to gate.

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Feb. 19, 2025

The Rockstar CMO Studio: Brand Awareness, Perceptions and Preference

This week, Jeff and Ian share some practical advice on measuring brand awareness.

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Feb. 15, 2025

The Rose & Rockstar: Is Marketing Getting Harder?

On our fifth visit to the virtual bar as its own show - The Rose and Rockstar - Ian asks Robert Rose the big question - is marketing getting harder?

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Feb. 12, 2025

The Rockstar CMO Studio: Broken B2B Measurement

This week, Jeff is inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement.

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Feb. 8, 2025

The Rose & Rockstar: Back on the Book

Our fourth visit to the virtual bar as its own show - The Rose and Rockstar - and our second dip into the process of writing a book.

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Feb. 5, 2025

The Rockstar CMO Studio: Making the Dream Work with Cathy

This week, Cathy joins Ian in the studio for a chat about organizing teams

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Feb. 1, 2025

The Rose & Rockstar: Writing a Marketing Book

Our third visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

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Jan. 29, 2025

The Rockstar CMO Studio: 5 SNAFUs on the Muse

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer's journey

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Jan. 25, 2025

Rockstar CMO Solo: Tune in to the Business and it’s ICP

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.

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Jan. 22, 2025

The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Jou…

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

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Jan. 19, 2025

The Rose & Rockstar: MQL Gumball Machines and Brand

Our second visit to the virtual bar with its own show - The Rose and Rockstar - where we enjoy a cocktail and a marketing conversation.

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Jan. 16, 2025

The Rockstar CMO Studio: Aligning Budget and Channels

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

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Jan. 11, 2025

The Rose & Rockstar: Connecting through Nostalgia and Tribes

Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.

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Jan. 8, 2025

The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy M…

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

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