Episodes

This week Ian shares a book chapter, and Robert has some tips to refresh your content.

This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.

This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.

This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.

This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.

This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.

This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.

This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search

Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.

Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.

Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.

With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.

Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.

Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..

This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.

This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.

This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.

Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.

Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content

Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?

Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.

This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative