Episodes
#113 The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Gra…
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
#112 - The Jeff Shares Tips for Brand Research, Matthew Woodget has a…
This week Ian chats with Jeff Clark as he shares some simple tips for brand research, Ian's guest is Matthew Woodget of Go Narrative, and over a cocktail Robert Rose suggests we back away from tech.
#111 - The A.I. and Marketing with Jeff, Brand Strategy and Innovatio…
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.
#110 The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversi…
Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.
#109 - The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian …
This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.
#108 - The Journeys with Jeff, Tim Hines the Marketing Starter and Ro…
Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..
#107 - The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome…
Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
#106 - The 4th Fin' Marketing Fundamental with Jeff, Content Matters …
Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing …
#105: The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cu…
Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over …
#104 - The Jeff on F'in' Research, Rob and Kennedy are Email Marketin…
In the f'in' marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.
#103 - The Dream of Data with Steffen Hedebrandt, Branding with Jeff…
This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.
#102 - The F'in' Marketing Fundamentals, Chris Lynch from Mindtickle …
We start a new series with Jeff Clark discussing the f'in' marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
#101 - The Jeff Clark Part II, Influencing with Gordon and Being the …
Part two of Ian's chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
#100 - The Jeff's Story, Win/Loss with Ken Schwarz and Popular Conten…
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
#99 - The Taking the P's, The Serious Business of CSR and Facts Don't…
We explore the marketing P's with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
#98 - The Six Marketing Books, Retail Relevancy and Building a Cockta…
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
#97 - The We Need Education, We Don't Need No Top 10's and Catfishing…
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
#96 - The Authentic Empathy with Jeff, Brands Don't Win with Stan Ber…
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
#95 - The We'll be Right Back After This Word with Jason Falls on Inf…
Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing
The Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert …
Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar
The Give it to You, Give it to Me, Reputation's Rebecca Biestman and …
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou , founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on re...
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Co…
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth , Co-founder of Hello Audio . Nora is a …
The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a…
This week, it's peak predictions season, and Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he an...
The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a …
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are …