Episodes
The Give it to You, Give it to Me, Reputation's Rebecca Biestman and …
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou , founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on re...
The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Co…
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth , Co-founder of Hello Audio . Nora is a conversion strategist ...
The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a…
This week, it's peak predictions season, and Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he an...
The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a …
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeti...
The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices wi…
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they f...
The Budget Planning and The Only Way Out Is Through a Cocktail Episode
We are in marketing planning season and this week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 epi...
The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals …
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up ...
The Change with Jeff, The Next Women with Anne-Marie, and Cocktail St…
This week Ian Truscott and Jeff Clark , Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology. Our guest this week is Anne-Marie T...
The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx …
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. Our guest this week is Ch...
The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert…
This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three w...
The Buying Something Shiny, Dennis at Content Marketing World and May…
This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave. Ian Truscott welc...
The Jeff is Corporately Responsible and a Trip to Amsterdam to Discus…
After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark , Rockstar CMO Advisor and former Research Director at ...
The How Did I Tech Here, We Are All Liars and Output after an Epic Fa…
This week Ian Truscott is joined by Jeff Clark , Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergree...
The Sustainable Jeff, Christina on T for Tech and Robert's Big Pictur…
This week Jeff Clark , Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketer...
The Agile Rhapsody, Getting Intentional with Christina Del Villar and…
This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog “ To Build A Better M...
The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail…
This week Jeff Clark , Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about...
The Customer Needs, Christina's G in GRIT and it's time for a Proper …
This week Jeff Clark , Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing...
The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a C…
As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades tha...
The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers o…
This week Jeff Clark , Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan. David Rodnitzky , the founder of 3Q Digital is our gue...
The Who's Driving the Bus, SEO Steve Wiideman, Cocktail for Change an…
In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club balle...
The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Ex…
This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with...
The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Rober…
This week Jeff Clark , former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan. We discuss marketin...
The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a C…
This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao . Dennis runs an independent B2B marketing consultancy Retention Attention , and is a content marketing, pro...
The Keith Smith Virtual Selling, Free Content and A Libation from the…
This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist , the UK’s only independent new business development...