Season 1

This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what's next.

This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.

This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.

This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.

This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise of Twitter and organic social

This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.

This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for cocktail of borrowed content marketing.

This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.

This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand's Voice.

This week Ian's guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.

The week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.

This week Ian shares a though on profanity in marketing, Jeff judges Ian's top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.

This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.

This week Ian's guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.

This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.

Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on different

This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian is joined by branding expert Todd Irwin.

This week Jeff is away so Ian goes solo discussing FOFU (Fear of F'in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur's Enigma and Robert asks with AI and programmatic advertising does marketing ruin everything?

This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a cocktail.

This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his point of view architecture

This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice if your marketing budget is becalmed.

This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss 3 I's (Inspiration, Implication and Initiation) with Robert Rose over a cocktail.

This week Jeff Clark discusses a model for measuring your brand, we go backstage with Mark Ordover and learn about media trading and over a cocktail Robert Rose talks about ChatGPT

This week Jeff Clark shares his 5 F'in' Fundamentals for B2B Campaigns, we go backstage with co-founder of Vermouth Beauty Jill Jago and Robert Rose is in our virtual the bar talking about organising our content.