Season 1
The Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO A…
This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.
The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Market…
This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.
The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorense…
This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.
The Brand Naming with Jeff, PR and Music with Michelle Andersen and R…
This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.
The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings…
This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic …
The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and R…
This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.
The Cathy has 7 Things, James Scherer on Content and Robert Knows Wha…
This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don't know over a cocktail in our …
The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and …
This week Jeff Clark discusses how to know when to say “no”, Rebecca Biestman, CMO of Reputation talks about the role of the CMO in developing corporate strategy and Robert Rose discusses purpose vs growth in our marketing.
The Content Sausage Factory, Christopher Willis Returns and is that a…
This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.
The 5 Principles of B2B with Jeff, Cathy's Uncharted Journey and Robe…
This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.
The Hard Soft Stuff of Martech, Melissa Moody, CMO of Gated and Askin…
This week Jeff Clark talks about the hard soft stuff of marketing technology, our guest is Melissa Moody, Co-founder and Head of Marketing at Gated and over a cocktail Robert Rose has a different take on finding your why
The Martech Industrial Complex, Test-Driven Marketing with Tim Parkin…
Jeff Clark shares some great advice on taming your marketing technology, our guest is global marketing consultant Tim Parkin and Robert Rose discussing investing in brand in the Rockstar CMO bar.
The Winning in Change, Harry Morton on Podcasting and Personalisation…
This week Ian Truscott and Jeff Clark discuss Winning During Changing Times, Harry Morton, CEO of Lower Street shares tips on commercial podcasting and Robert Rose talks about personalisation in our virtual bar.
The What the F is PLG with Jeff, Strategy Sprints with Simon Severino…
Jeff and Ian discuss a new acronym; PLG - Product Led Growth, Simon Severino of Strategy Sprints is our guest and Robert Rose discusses our dependency on data over a cocktail.
#114 - The Dip Into the Swimming Pool with Jeff, Constantly Learning …
This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.
#113 The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Gra…
Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land
#112 - The Jeff Shares Tips for Brand Research, Matthew Woodget has a…
This week Ian chats with Jeff Clark as he shares some simple tips for brand research, Ian's guest is Matthew Woodget of Go Narrative, and over a cocktail Robert Rose suggests we back away from tech.
#111 - The A.I. and Marketing with Jeff, Brand Strategy and Innovatio…
Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.
#110 The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversi…
Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.
#109 - The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian …
This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.
#108 - The Journeys with Jeff, Tim Hines the Marketing Starter and Ro…
Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian's guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..
#107 - The Jeff Clark's 5th F'in' Marketing Fundamental, Jill Ransome…
Our host Ian Truscott concludes the 5 F'in' Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity
#106 - The 4th Fin' Marketing Fundamental with Jeff, Content Matters …
Jeff Clark and Ian Truscott discuss the fourth of their 5 F'in' Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing …
#105: The Third F'in' Marketing Fundamental with Jeff Clark, Kerry Cu…
Jeff Clark and Ian Truscott discuss the third f'in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over …