This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he'd like under his marketing Christmas tree this year.
This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it's worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.
This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.
This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.
This week our host Ian Truscott asks Jeff Clark whether he'd say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail
This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.
This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.
This week Jeff and Ian discuss MQL's and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.
This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.
This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.
This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.
This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.
This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.
This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.
This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week's Content Marketing World.
This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.
This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail
This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon's CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.
This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.
This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.
This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.
This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic Texas cocktail
This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.